For this project, our team developed a full promotional campaign for High Caliber Karting and Entertainment, an indoor action park in Okemos known for its go-karting, axe-throwing, archery, arcade attractions, and accessibility initiatives, such as wheelchair-friendly karting. From concept to execution, we collaborated to create an engaging advertisement that showcased the diverse experiences the venue offers for everyday visitors and private events. 

Our process began with brainstorming and creative development, including building a mood board, crafting a script, and refining the overall campaign vision. Production required hands-on teamwork as we scouted filming locations, set up equipment, and directed on-site talent, including some team members who stepped in as actors. One major challenge we navigated was the limited time allowed on the go-kart track, which pushed us to communicate clearly, work efficiently, and be extremely intentional with every shot. Despite the constraint, our team adapted quickly and captured strong footage. 

In post-production, our editing team brought the campaign to life, transforming our planning and on-set work into a polished final advertisement. Overall, this project strengthened our ability to collaborate across roles, problem-solve under pressure, and deliver a cohesive creative campaign from start to finish.