Projects

Creative Team

Abou

The Creative Team collaborates with innovative brands and local businesses to produce engaging, high-impact marketing projects that showcase real-world creativity and strategy. From crafting brand spotlights like Protein Pints’ nationwide success story to highlighting dynamic experiences such as High Caliber Karting and Entertainment, the team brings ideas to life through research, design, and storytelling.

Protein Pints Vanilla Ice Cream

Protein Pints

Spring 2024

Protein Pints, a Michigan-based start-up founded by Paul Reiss and Michael Meadows in 2022, is redefining dessert with ice cream that packs 30 grams of protein and less sugar —  now sold in major retailers like Target, Kroger, and Meijer nationwide.

High Caliber Karting and Entertainment

Fall 2024

High Caliber Karting and Entertainment, located in Okemos, is an indoor action park elevating fun with go-karting, axe throwing, archery, and arcade games.



Projects

Media Spotlight Team

Abou

The Media Spotlight Team is a rotating team that partners with other student organizations at Michigan State University to produce content to spotlight their organization.